This is when your own research will pay off. Even the most fundamental understanding of the company should enable you to provide a reasonably informed answer to any questions posed regarding the company. Having an idea of what it is that attracts you to this company and your own career objectives should mix nicely to provide good answers.
- Why do you want to work for this company?
The employer expects you to show some knowledge of and interest in the company. You can do this with an answer that indicates that you have researched the company before the interview.
For example: "I've spoken to some of your employees and they tell me that this a good company to work for." Another good response is "I have been reading that your company is really growing fast and is planning new branches/ventures this year. I want to work for your company because the future looks exciting and promising." A similar, but shorter response is "I want to grow as a person with a company like this that offers many opportunities."
Make every attempt to emphasise the positive reasons why you want to join their company. Avoid aspects such as more money or shorter hours. These are negative issues that will not endear you to any prospective employer.
- What do you know about our company?
Answer this question in such a manner that it is obvious that you have done your homework. Project an informed interest, but don't ramble on reciting everything you know. Only say enough to impress the interviewer with your knowledge of their company. Once answered, let the interviewer tell you about the company.
- What interests you about our product or services?
Once again your research into the company should help you answer this question.
- What can we offer you that your previous employer cannot?
Tread carefully here. Once again do not mention money. Stress opportunities for personal growth, new challenges, a proper career path, latest technologies, opportunity to travel, etc. Whatever you say, don't mention money or anything remuneration related.
- What important trends do you see in our industry?
Restrict your answer to two or three trends, but be sure to mention all the major trends.
Related question you may want to think about are:
- What are your expectations of this company?
- Why do you want to work in the position you are seeking?
- What attracts you to this industry?
- Who else are you interviewing with in your job search?
- Why did you choose to interview with our company?